Online Marketing Courses By MindEdge
Connecting with Customers: Marketing Planning
This course reviews the marketing planning process, the components of an effective marketing plan, and the role of market research and how marketers segment, target and position their product or service. The course then looks at planning and the Four Ps (product, pricing, promotion, and placement).
After completing this course, you should be able to:
- Describe the marketing planning process
- Understand how marketing information and market research is gathered, analyzed, and used
- Describe how target markets are identified and pursued
- Understand product marketing, including new product development
- Discuss the marketing issues involved in establishing the promotional mix and in setting prices
- Understand the key issues in placement and distribution planning
Estimated time to complete: 4-6 hours
Cost: $79
Online Learning: A Quicker, Less Expensive, Smarter Way to Business Success!
