Online Non-Profit Management Courses By MindEdge
Principles of Marketing for Non-Profit Organizations
When we think of marketing, we typically think of the activities that a for-profit company engages in. However, marketing is an important function for non-profit organizations as well. Marketing is the way that non-profits determine the needs of their clients and their donors. As in the for-profit world, nonprofit marketing includes advertising, promotion, public relations, and customer relationship management. This course examines how non-profits use marketing to publicize their mission and to gather contributions of time and money. The course also discusses marketing planning in the non-profit organization.
After completing this course, you should be able to:
- Define what marketing is within the nonprofit environment
- Understand the service-intensive nature of nonprofit program activities
- Explain how the marketing mix is expanded for service products (the 3Ps of Services Marketing)
- Understand the importance of customer satisfaction and how expectations play a role in satisfaction with service products
- Discuss the role of ethics in nonprofit marketing
- Describe the importance of and explain the process of non-profit marketing plan
- Describe how target markets can be identified for donors
- Understand how new service products are developed by nonprofits
Estimated time to complete: 3-5 hours
Cost: $79
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